How to Sell Tickets for Money:
8 Tips & Tricks for Boosting Ticket Sales
How to boost last-minute ticket sales? How to sell tickets for money online? Here are 8 tips every ticket seller should know!
Prepare an Instagram Contest
We assume you know how great Instagram is, especially for promoting arty snaps and engaging event videos. You can prepare a contest on Instagram and capture the attention of the potential ticket purchasers, creating engagement for your upcoming event while promoting tickets.
Take Advantage of Facebook Ads
Facebook is just another great platform, known for its options and ability to get your event in front of potential buyers. In order for you to attract more attention, we advise you to consider investing in paid ads. The Facebook ads will broaden your reach and put your event before the people who are most likely to purchase the tickets.
Use Mobile Vending
If you want your ticket sale to be successful, you need to optimize the channels through which you can sell tickets for money to customers. For example, you need to make sure your tickets are available via online ticketing solution Ticktabo or others. You need to search for vendors that offer a web-based booking system that offers a mobile friendly and fully automated functionality, such as the ability to turn tablet devices and smartphones into mobile points of sale, allowing you to push ticket vending rates up until the start of the show.
Know the Most Popular Channels
Does Instagram drive potential customers to your online event store or website? Are your Facebook ads providing the majority of the online ticket sales? You need to know what channel is working best for you. When the time comes, you will know exactly where and to when to spend your money. There are platforms that provide you with access to great tools such as analytics, reporting, and etc. Also, you will be able to see where and when your traffic comes from.
Wondering whether your event has caught up the attention of any popular blogger or influencer? With access to your Facebook, Instagram, and other social media channels, it is easy to discover these influencers and reach out to them with tactics to grow sales.
Focus on Exclusivity
You need to come up with an interesting ticket release model. The customers, for example, can get discounted tickets for a few weeks until they are sold out and later pay more for the next phase. By the ending of the sale, the customers will hand over more money because of the urgency of the upcoming event.
You need to ask yourself – what can I offer to boost last-minute sales? You can consider bundling in food vouchers, drinks vouchers, other additional advantages that can be used at your event. You can also offer discounts or special offers on tickets.
Run a Retargeting Campaign
We advise you to take Facebook advertising one step further and come up with a retargeting campaign. This will give you the opportunity to engage with the people who have shown an honest interest in your event page. This can be one of the most effective strategies for closing an event sale and can attract a large number of potential customers.
We hope these tips and tricks will help you come up with the ideal ticket sale strategy and help you sell as many tickets as possible.